Press Release: The International Minute of Scents 2026

THE INTERNATIONAL MINUTE OF SCENTS RETURNS FOR ITS THIRD EDITION

On June 10 at 10:06 a.m. (local time), breathe, sense, write.

With the International Minute of Scents (third edition), Atmo France, in partnership with Atmo Normandie, invites people around the world to take one minute to reconnect with their sense of smell on Wednesday, June 10, 2026, at 10:06 a.m. (local time).
The initiative aims to raise awareness of a sense that is essential to our lives yet often overlooked. Participants are invited to identify scents in their surroundings, describe the sensations, emotions, or memories it evokes on a postcard-sized card, and send it to Atmo Normandie. The collected cards will be exhibited in Normandy, France, in September 2026.

More Information

• Download the press release below.
• All practical information is available here.
• Press kit

Press contacts

• Christelle Bellanger, Communications Manager, Atmo Normandie + 33 6 89 33 91 91 christelle.bellanger@atmonormandie.fr
• Delphine Guillaume, Communications Manager, Atmo France +33 6 29 35 54 98
  delphine.guillaume@atmo-france.org