LIFE V-aiR project


To reduce air pollution and the greenhouse effect is crucial to preserve our future and that of our children. The challenge is both: individual and collective. The LIFE V-aiR project aims to raise awareness and mobilize political decision-makers and citizens on this issue, with immersive games using virtual reality: a "serious game" for the decision-makers and an "escape game" for the citizens. Coordinated by Atmo Grand Est, the project includes 9 partners. It started on August, 2022 for a period of 4 years.

What is the LIFE V-aiR project?


The LIFE V-aiR project has been launched on September 26th, 2022 and will last 4 years. The aim is to create and deploy 2 games in virtual reality to train local decision-makers and raise citizens' awareness of the crucial issues of air, climate and energy:

  • One serious game in virtual reality for politics decision makers. 
  • One escape game in virtual reality for the citizens.
Chiffres LIFE V-aiR_EN
    LIFE V-aiR - Serious game et escape game_EN

    The total project budget is 1.3 million euros. 60% is financed by the LIFE program of the European Union, with co-financing from the Grand-Est Region, the City of La Rochelle and 9 beneficiary partners.

    Presentation video

    Main projects


    The LIFE V-aiR project includes 8 main actions:

    1. Project management and coordination, led by Atmo Grand Est
    2. Preparation of the input data for the 2 virtual games, led by Atmo Grand Est
    3. Writing and conceptualization of the 2 games, led by Atmo Hauts-de-France
    4. Production of the games (design, development, testing) led by the University of Bourgogne-Franche-Comté
    5. Deployment to decision-makers and citizens, led by Atmo Normandie
    6. Monitoring and evaluation of the project, led by Atmo Grand Est
    7. Replicability and transferability of games, driven by Atmo Grand Est
    8. Communication, dissemination and networking led by Madininair
    Calendrier LIFE V-aiR_EN



    The data presented corresponds to the expected results. The actual results of the project will be accessible at the end of the project, i.e. at the end of 2026.

    Outils LIFE V-aiR_EN



    Beneficiary partners

    The project is led by Atmo Grand Est and includes 8 other beneficiary partners: ABMEE, Atmo Bourgogne-Franche-Comté, Atmo Hauts-de-France, Atmo Nouvelle-Aquitaine, Atmo Normandie, Madininair, the University of Bourgogne-Franche-Comté and the University of Málaga.

    Each beneficiary will experience the games on its territory. 8 European territories are thus integrated into the project: the city of Málaga in Spain, the city of Braşov in Romania and 6 French regions (Grand-Est, Bourgogne-Franche-Comté, Hauts-de-France, Nouvelle Aquitaine, Normandie and Martinique).

    Logos partenaires bénéficiaires LIFE V-aiR


    Co-funding partners

    The LIFE V-aiR project is 60% funded by the LIFE program of the European Union, with co-funding from the Grand-Est Region, the City of La Rochelle and the 9 beneficiary partners.

    Logo LIFE_EN
    Logos partenaires co-financeurs LIFE V-aiR


    Associated partners

    The project also includes 3 associated partners who will participate in the visibility, distribution and use of the games: the ATMO France Federation, the French Alliance of Communities for Air Quality and the Italian Association for Sustainability (UCSA).

    Logos partenaires associés LIFE V-aiR



    For any information about LIFE V-aiR project, please use the contact form.