The international Minute of scents 2025 : Tuesday, June 10th, breathe, feel, write
The international Minute of scents transforms our perception of the olfactory world. With this event, Atmo Normandie encourages you to explore, feel, and share your impressions, offering an immersive and unifying awareness experience. Inspired by the writer Mathieu Simonet, this collective and sensory moment restores the full importance of scents in our lives. In France and abroad, everyone is invited to take part in this olfactory adventure.
A sensory and writing experience within everyone’s reach
Participating is simple and accessible to all :
1. On June 10th at 10:06 AM, step outside and let your nose explore the world !
2. The moment a smell dawns you, let it permeat you.
3. Describe your feeling on a (10x15 cm) record card: sensation, emotion, memory...
4. On the back of the card, write your name and age, and the place where you were observing.
5. Send it before June 17th, to : Atmo Normandie, 3 place de la Pomme d’Or, 76000 Rouen, France.
Protocol available in 19 languages here.
This olfactory exploration reveals a reality often ignored…
In 2025, the event highlights an essential cause: diagnosing and supporting anosmia in children. Too often overlooked, this olfactory disorder affects their daily life, safety, and relationship with the world.
Did you know that two-thirds of olfactory disorders in children are congenital ? Yet, this condition remains largely understudied. Without a sense of smell, a child may struggle to link memories to emotions—impacting cognitive and emotional development.
On June 10th at 10:06 AM, we’re counting on you !
Contact us: mio[at]atmonormandie.fr | +33 2 35 07 94 30
